The Office of Utilities Regulation (OUR) is staging a competition for the design of their new logo. The organization is looking for a fresh, new logo that will connect with a newer generation of consumers and stakeholders. It should be current, forward looking, grow with the organisation, and convey to the public a general idea of what the organisation does without needing to resort to many words.
The competition forms part of the OUR’s wider communication strategy to push consumers and potential rate payers (students) to learn more about the OUR, what it does and its impact. As such, participants are encouraged to do research about the organization which might give them an edge in conceptualizing the winning logo. The competition, which is open to members of the public until the January 31st deadline, offers more than J$500,000 to winners. Entrants may modernise the existing logo or create a new logo, but all entries must comply with the copyright laws of Jamaica.